love and life quotes

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"We'll never use American accents. I hate when singers go there and do that. You lose respect from British fans."

The group began recording the album following the success of Against All Odds. Following the success of the group's MOBO Award-winning single "Playing with Fire", the group announced that they would be embarking on a trip to the United States in an attempt to secure a record deal for themselves there. The group, however, were banned from travelling to the country because of visa issues which were later resolved in early February. Def Jam Recordings boss L.A. Reid, a big N-Dubz fan, then arranged a meeting with the group with the intention of signing the trio to his label. In May 2010, it was announced that the group had secured a five-album recording deal with Def Jam, and that they would be flying to Los Angeles to record their third studio album with American producers Dr. Luke and Jim Jonsin. The group recorded the album with American producers Salaam Remi, Jean Baptiste Kouame and Jim Jonsin on the album who are well-known for their work with the likes of Amy Winehouse, The Black Eyed Peas and Beyoncé Knowles. The producers recording with the album issues with the group's British slang on the tracks and as a result the group improved their vocabulary but put their creative foot down and in the end lost none of their roots on the album. Words like "Blood" and "You get me?" were removed from the final edit of the album, but the group's trademark phrase "Na, na, niii" remained as the group did not want to lose the respect they had earned from their British fans. The making of the album was released on DVD.